Branding
Art Direction
Packaging
Provides high quality products such as coffee, bananas, red mombin and citrus fruits.
I launched the brand in 2023 and successfully sold out the 2022-2023 harvest, consisting in coffee sold grounded and whole bean. This allowed the development of the graphic identity and social presence, which I directed and brought to life.
The brand's direction is lively and vibrant, centered around leisure and energy. Moving away from the conventional and overly saturated market of brown-gold-craft packaging, introducing blue as the primary color. This choice aims to emphasize the brand name, "ver-agua" (meaning "see-water"), and highlight the unique farm feature of processing coffee with its own crystalline spring water.
‘Tómese el sol’ is the tagline for the coffee. It means “Drink the sun” in a very energetic way of saying it in spanish.
Also emphasizes the biological process in which the plant transform solar light to vegetal matter and ultimately the coffee beans who end up storing this energy and making it available to the people who drink.
Inspired by this motif, I also curated some playlists for the brand, exploring different styles of music that resonate with the uplifting and lively spirit of the brand.
Find these playlist available in Spotify.